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Augmented Reality technology not only applies to business to consumer (B2C) model but also to business on business (B2B). Unlike B2C marketing tend to focus on branding, B2B  marketing  is more focusing on certain products or services in professional and functional manner. In a business perspective, B2B relationships are necessary antecedents for achieving high operating effective ness, high ( on-time ) efficiency, and sustaining profits for each firm in these relationships (Woodside & Baxter, 2013). Therefore, the visual capacity on AR technologies helps to consolidate complicated ideas and present it in a mor e strategic way to the potential client. A new way to pitch business In this digital generation, it is not necessary for the salesperson to carry all the flyers or modeling products to the client meeting. They can basically bring along their mobile devices with customized AR software on, and they are good to go.  For example, using AR software, those L...

Usage of mobile in Australia and switching on user  behavior Smartphones become one of our daily essentials, there is a research from Deloitte (2016) clearly shows the smartphone ownership in Australia keep rising in the past 3years and in 2016, reaches 84%. Smartphone getting popular because it is not only a phone making calls but also a tool to help us get onto a “smart” lifestyle. By using the smartphone, we can keep updating our friends on social media; we can track our health throughout the day; we can even pay our bills with just a single tap through Apple pay or Android pay using a smartphone. Following the shutdown of Australia’s 2G network and consumer replace their smartphone every on a regular basis of 2-3 year, the smartphone market will still be able to grow in the foreseeable future. ( Deloitte , 2017) How AR technologies benefit retailer – brandings   The development of augmented reality (AR) on smartphone camera let...

Development in user experience Technologies change the way we experience life. It hastens the speed of the communication process and provides consumers with a channel to give an instant response to what they have received. From newspaper to radio, from PC to mobile, technology breaks down geographic and time limits step by step and offer different options for consumers. What is Augmented Reality (AR)? According to Craig (2013, p.2), “the core essence of an augmented reality experience is that you, the participant, engage in an activity in the same physical world that you engage” (2013). Nowadays, AR engages with users differently. By using mobile devices, users see the world from a new sight throughout Augmented Reality technology. They can use a first person angle to have direct interaction with the targeted audience. Let’s take a look at the biggest hit last year using AR technology - Pokémon Go. The game was released in July 2016, it has been a year from launching but they ...