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Reference Morrison, K. (2014, November 28). 81% of Shoppers Conduct Online Research Before Buying [Infographic]. Adweek. Retrieved from http://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/ Small Business Development Corporation (n.d.).   Facts and statistics: Small business in Western Australia - at a glance.   Retrieved from https://www.smallbusiness.wa.gov.au/about/small-business-sector/facts-and-statistics Ross, D. (2017, September 6). Retail spending changes as we increasingly value the social experience. The New Daily. Retrieved from http://thenewdaily.com.au/money/your-budget/2017/09/06/retail-spending-changes/